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Being pushed forward by 9% increase of the comparable-store's sales income, its retail business has been grown 16% compared with the previous year's. Other business income was grown 32%, which adidas superstars was mainly benefited from the strong sales income growth brought by hockey products of Taylor May Adidas Golf and Reebok CCM.Adidas Group's gross profit margin was dropped 0.7% in the first quarter of 2012 Although the overall sales income adidas eqt which is the combination of products business and regional business is a positive number, and the sales income' portion of retail business with higher profit margin is also increased, the added input cost still can't be fully counteracted.
In the first quarter of 2012, the group's net income, based on shareholders, was increased from the year of 2011's 209 million Euros to 289 million Euros, and 38% was increased compared with the last year. The primary reason is composed nmd adidas by the higher IBT.Adidas Group's chief executive officer said: "We gained a nice start in the year of 2012, and along with Adidas' significant corner in European Football Championship and 2012 London Olympic Games, more chances will be followed with. We have been working hard to maintain the inventory in a lower level within the circle.
The market could be purified, therefore we will launch out a lot of innovative products and brand activities and we'll continue to inspire all our consumers and cooperative partners".According to the constant exchange rate to calculate, the sales revenue in the Greater China region was grown 26%, reaching 385 million Euros. The core sportive performance series has played a prominent impellent role for the sales revenue's growth. Both the distributors' shops and the self-supporting shops keep a lot adidas flux of customers, and self-supporting shops' comparable sales income was increased 10% in the first quarter.
Colin Currie said: "We are vey excited that we can develop Adidas '2012 light and fearless' sport in core regions of Chinese sports market".We firmly believe that the outdoor expansion activity in China this time will greatly promote our "2015 strategy". In Chinese market's development, it is our primary tactic to create and promote Adidas brand. In this way, Adidas brand can infinitely close to consumers. Adidas has been committed to providing outdoor athletes and enthusiasts [img]https://www.clvyall.com/images/shoes/adidas flux-287vkf.jpg[/img] all over the world with leading products and equipments.